Digital Marketing Strategies and their impact on real Estate Sales in Jeddah: A Comprehensive Systematic Review
International Journal of Development Research
Digital Marketing Strategies and their impact on real Estate Sales in Jeddah: A Comprehensive Systematic Review
Received 11th September, 2024; Received in revised form 09th October, 2024; Accepted 17th November, 2024; Published online 30th December, 2024
Copyright©2024, Abdulrahman Nafea Ateeq Alsulami. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This systematic review explores the impact of digital marketing strategies on real estate sales in Jeddah, highlighting the transformative role of digital tools in a rapidly evolving industry. The study synthesizes findings from recent research to identify effective techniques such as social media marketing, search engine optimization, paid advertisements, and virtual tours. The review emphasizes how these strategies have improved lead generation, customer engagement, and conversion rates while addressing challenges like cultural preferences and technological limitations in the region. The findings provide actionable insights for real estate businesses and policymakers, emphasizing the need for innovative approaches to digital marketing to enhance competitiveness in Jeddah's real estate market.
