Value co-creation contribution to cultural and regional plurality for the unprme implementation

This study analyzes value co-creation based on interactions from Chapters of Principles for Responsible Management Education (PRME) chapters social network by promoting the cultural and regional plurality of new signatory Higher Education Institutions (HEIs). HEIs face the challenge of developing leadership capable of promoting sustainable development. The PRME can collaborate to meet this challenge by promoting the cultural plurality of signatory HEIs in order to achieve SDGs. The objective of this research was to analyze the interaction among the Chapters of the PRME and verify if the social network strengthened the development promoting innovative activities and projects linked to the PRME, with the aim of developing responsible managers in the signatory HEI. Centrality measures (degree, closeness and betweenness), density, reciprocity and cliques are analyzed from the Chapters. Different experiences due to the specificities of each region are relevant for exchanging information and taking joint action in order to raise the profile of sustainability in signatory HEIs. Exchange of information between HEIs and Chapters is essential for value co-creation and the cultural plurality of the signatory HEIs fosters interaction between the Chapters. However, the values of the structural measures of value co-creation were low, which indicates a need for greater encouragement of interaction between Chapters in the exchange of information and the performance of joint activities.