Study on marketing of poultry meat and EGG

An attempt was made to identify the present status of poultry meat and egg market to the various kinds of people in the rural based society, particularly tribal thickened population in India. Survey was conducted over 760 respondents with the help of pre-tested structured interview schedule where education was significantly (P ≤ 0.01) correlated with their occupation and personnel cosmopolite. Most of them consumed broiler poultry meat and egg of the layer chicken due to its more availability and low cost, where taste was the main cause for liking of meat and egg. As a result, they preferred mostly the meat and egg of local chicken where scarcity was one of the major hindrances about its market. Seasonal variation was persisted there for consuming the poultry meat, but average daily meat consumption was 11 – 14 g which was more than the national average. Due to lack of availability, most of people were used to restrict the consumption of egg at least once in a week. They also preferred various form of meat products, though have lack of knowledge about poultry egg products. The study revealed that there was a high market potentiality of poultry meat and egg.