RECENT TRENDS OF M-COMMERCE IN THE DIGITAL ERA

The Today, the world has switched over to the mobile phones. Whatever they want, they can access on their mobile phones. The smartphones have brought infinite advantages to the users in the form of mobility that enable them to use their phones to do almost any kind of work. They can book tickets, book a table in a restaurant, shop almost everything, and lots more. So, the smartphones have taken over the latest commerce trends in the market. In fact, over the years, we have seen a huge change in the expectations of customers regarding convenience, speed, price, product information and service. With m-commerce, we are able to provide customers more information, more options and specially more ways to buy. M-commerce has been growing and will keep on growing, at a faster pace, taking a bigger place in the retail sales. Today, consumers research with their mobile for inspiration, to discover new products and to actually buy products. Smartphones have become the primary touchpoint with businesses.