Agroindustrial technology in Brazilian awakening to craft beers

The Brazilian brewery sector has significantly grown in the past few years due to recent developments from microbreweries and mid-scale craft beer manufacturers. Despite the slightly higher end-product cost, the diversity and improved quality are perceived as an acceptable trade-off by customers. The contemporary Brazilian scenario contrasts with the legacy mainstream beer producers that prevailed in market-share until late 90s with no competitors. In this article, we present a brief introduction of the beer history worldwide and its current state in Brazil. The on-going revolution in Brazilian brewing, and the consequences of an improved production chain in the agrarian sector are contextualized according to each beer ingredient. All the local specificities related to barley and hops in Brazil are discussed according our new societal needs. We further elaborate on the rise of craft beers in the Brazilian market and theirpositive economicimpacts aided by local brewersstrategies to appeal to a broader audience.