Proactive environmental management, in the macro technological and micro technological demands of a company in the south of Ceara – Brazil

This article exposes the dimensions of the term "technology", unfolding in the macro and micro concepts, with its products/processes, and in its technological capability of organization, with a focus on research and development, inserted in the context of companies, it is a case study, where they sought to understand the need to minimize the environmental impact with a proactive management. In this way, while the macro technology is indicative of systemic within the organization, the micro technology covers the technology introduced the products/processes. These concepts translate and allow profound reflections of operating methods in the field of the development of environmental management. This is an exploratory, descriptive, who used as an instrument to collect data a semi-structured questionnaire applied to a population of thirty-eight employees of a technology company. This study revealed in a preliminary manner a significant limitation of the company with respect to the conceptual elements and their application of micro technology and macro technology in the general context of research and development, leaving the desired efficiency of proactive actions under environmental, social and economic.