Reacciones de facebook como herramienta de medición del voto electoral. estudio de caso, candidatos en méxico 2017
International Journal of Development Research
Reacciones de facebook como herramienta de medición del voto electoral. estudio de caso, candidatos en méxico 2017
Received 28th November, 2018; Received in revised form 06th December, 2018; Accepted 14th January, 2019; Published online 27th February, 2019
Copyright © 2019, José Manuel González Gutiérrez et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The present investigation aims to determine if the reactions of Facebook represented by the "like", "I love", "saddens me", "amazes me", "amuses me" and "angers me", inscribe the vote of the elector with base in the public agenda for the case of the four candidates for governor of the State of Mexico in the year 2017 by the parties Partido Revolucionario Institucional in coalition with (Partido Ecologista de México, Nueva Alianza and Partido Encuentro Social), Partido Acción Nacional, Party of the Democratic Revolution and MORENA. For this, a qualitative methodological study was carried out using non-participant ethnographic observation applied to the social network "facebook" and its activity in this regard. In a final section, comparative tables were created for the information obtained by the activity of the candidates and the reactions of the users on Facebook.
