Gender-responsive of micro enterprise development strategy using sast (strategic assumption surfacing and testing) and ism (interpretative structural modeling)
International Journal of Development Research
Gender-responsive of micro enterprise development strategy using sast (strategic assumption surfacing and testing) and ism (interpretative structural modeling)
Received 26th September, 2017; Received in revised form 22nd October, 2017; Accepted 28th November, 2017; Published online 30th December, 2017
Copyright ©2017 Kholil et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Women's business activities have different characteristics from men. the instinct of the housewife always influences in regulating her business. This study aim to design the most appropiate strategy to develop the business scale of gender responsive micro enterprise. Some aspects to be considered and how business institutions can ensure their sustainability will be assessed using SAST (Strategic Assumption Surfacing and Testing) and ISM (Interpretative Structural Modeling). SAST analysis is chosen to identify important and certain aspects which determines the success of gender responsive business; while ISM anlysis to design the institutional that ensure sustainability of business. The gender responsive of Micro enterprise studied is a food and beverage business based on a superior natural resources.
