Potential empowerment Bali local community culture, with the intellectual property rights approach

Brand patents and copyrights for the culture of the Balinese people are important for preservation as a continuation of Bali's precious cultural and cultural heritage, an important part of uniqueness as a layer of culture and tourism attraction, needs to be protected with data collection of intellectual property rights. Along with the development of science and technology, because it requires a process to grant brand patents and copyrights, it needs data collection and readiness, to be registered, so as to support social, cultural, economic and sustainable.