A model of fish marketing at paotere fishing ports for increasing fishermen’s income
International Journal of Development Research
A model of fish marketing at paotere fishing ports for increasing fishermen’s income
Received 21st January, 2018, Received in revised form 17th February, 2018; Accepted 03rd March, 2018; Published online 30th April, 2018
Copyright © 2018, Danial. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The marketing of fish harvest on demand and supply, does not make a significant difference of fishermen income. Marketing model of fish harvest becomes very important for increasing fishermen income. The research conducted on June to December, 2016. Data collection techniques include; Interviews and literature study. Respondents were determined based on purposive sampling method. The method of analysis used is Structural Ecuation Modeling (SEM). The result of analysis shows that system of fish marketing factor is significantly influence to fisherman's income, fisherman's welfare and capital capability, so that the required sale of fish harvest with an auction system that is supervised directly by superintendent and cooperative administrator. Marketing strategy is focused on improving the quality of human resources of Paotere Fishing Ports, as well as increased government support on capital assistance for increasing fishermen’s income.
