The importance of using a business intelligence tool for decision making
International Journal of Development Research
The importance of using a business intelligence tool for decision making
Received 27th March, 2020; Received in revised form 22nd April, 2020; Accepted 06th May, 2020; Published online 29th June, 2020
Copyright © 2020, Vitor Marques Salazar Rodrigues et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
We seek to point out the importance, the main expectations and positive points in the use of a Business Intelligence (BI) tool for decision making, so that it can become a competitive advantage for the organization. Its main methodologies were bibliographic research, quantitative research and the case study of a fictitious company, as resources for collecting information, questionnaires were used in Google Forms, with quantitative analyzes of the data collected. As a result, we have the confirmation of the importance of using a Business Intelligence tool for operational growth, because the veracity of this data is fundamental for the construction of scenarios that can help during decision making and boost competitiveness, adding knowledge about the market to the company, it was concluded that data processing and the use of BI tools are extremely important for decision making, because in this way managers have assertive data in their hands and in an agile way gaining a competitive advantage in relation to organizations that do not use a BI tool.
