The Impact of Technology on Entrepreneurial Opportunities in Ecotourism: A Case Study of Satpura National Park, M.P

This research explores how technology shapes business opportunities and visitor experiences in ecotourism, focusing on Satpura National Park in Madhya Pradesh, India. The study employed a quantitative method, surveying 45 ecotourism entrepreneurs and 242 visitors to understand the role of technology in this sector. Results show that a majority of entrepreneurs (55.6%) utilize technology, particularly in social media marketing, and an impressive 93.3% have seen substantial revenue growth as a result. Visitors also reported an improved experience, with 95.1% noting that technology, especially social media and travel websites, enhanced their trips. The study underscores how technology contributes to economic growth, enriches visitor satisfaction, and supports sustainable tourism practices. It suggests that ecotourism stakeholders should focus on boosting social media engagement, invest in user-friendly digital platforms, and promote digital literacy among local communities. This research offers valuable insights for policymakers and business owners looking to harness technology for sustainable tourism and economic development.