Hey Voice Assistant how Does Gen Z Perceive You? - A Study of Male and Female Perspective

This study investigates potential perception differences between Gen Z males and females regarding voice assistant technology. Voice assistants, like Alexa or Siri, are increasingly integrated into daily life, and understanding user preferences is crucial for their development. The research explores whether Gen Z men and women exhibit varying acceptance, trust, or usage patterns for these voice-controlled interfaces. A sample of 248 respondents wastakenfrom primary data sources.We used the descriptive statistics and independent sample t-test to identify the significant points of differences in the perception of both male and female gen Z users of voice assistants. The results find both gender agrees thatsome features of voice assistantare significant but their degree of significance on the perception of both gender does vary with respect to respective factors. For example certain factors like informative, entertaining, convenient to use will hold more significance for male users rather than females ones whereas features like realistic, human accent hold more significance in the perception of female users than male. Such findings will provide companies with a lens to see fine fabrications of tech solutions from Gen Z’s male and female perspective.