Factor of public interest to islamic banking services
International Journal of Development Research
Factor of public interest to islamic banking services
Received 24th May, 2017; Received in revised form 15th June, 2017; Accepted 23rd July, 2017; Published online 30th August, 2017
Copyright ©2017, Akhmad Mujahidin. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This study aims to analyze and determine the factors that affect the interest of the public in using Islamic banking services, there are various factors that influence the decision of the public in using Islamic banking services. This research was conducted in urban village of Bengkalis, Riau Indonesia, by using quantitative method, research data collected through research questionnaire. This study found that the public has an interest in Islamic banking services, High and medium relationships on trust, trustworthiness, reputation, service products, location, promotion and quality of services to the use of Islamic banking services. Factor trust, service quality, promotion, and the location becomes the dominant factor affecting the public interest in using Islamic banking services.
