The effect of artificial intelligence generated content and user generated content on social media marketing strategy
International Journal of Development Research
The effect of artificial intelligence generated content and user generated content on social media marketing strategy
Received 17th January, 2024; Received in revised form 20th February, 2024; Accepted 22nd March, 2024; Published online 30th April, 2024
Copyright©2024, Shamenda Shantatula et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
In today's digital landscape, social media has become a powerful tool for organizations to connect with their target audiences. As the popularity of social media platforms continues to grow, the content posted by brands has become increasingly important. With the rise of artificial intelligence (AI) in content generation and the prevalence of user-generated content (UGC), it is essential to explore the effects of these content types on social media marketing strategy. This research paper aims to examine the impact of AI-generated content and UGC on social media marketing strategy, highlighting their advantages, disadvantages, and potential synergies. By combining insights from various academic studies and industry reports, this research contributes to our understanding of how AI-generated and UGC can enhance social media marketing efforts.
