Design thinking in the development of new products: a case study
International Journal of Development Research
Design thinking in the development of new products: a case study
Received 19th February, 2019; Received in revised form 03rd March, 2019; Accepted 28th April, 2019; Published online 29th May, 2019
Copyright © 2019, Mazzuchetti Roselis et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The goal of this study is to understand how the Design Thinking tool helps the identification of opportunities, creation and development of new products or services developed by academics. Therefore, the stages of identification, inspiration, ideation and implementation of the development of products and services were studied through observation, interviews and questionnaires applied to the teams of academics who developed a product as a curricular activity to be presented at the Entrepreneur Fair, which happens every year. It was observed that empathy with the user or client was essential in all stages of the process that guided the thoughts related to invention, intuition, and concretization. It was also identified that innovative thinking was fundamental in promoting competitive advantage among teams by either improving, reinventing or aligning products, processes or services in new perspectives.
