Content marketing for healthcare Providers: Crafting compelling narratives in a digital world

International Journal of Development Research

Volume: 
14
Article ID: 
27885
2 pages
Research Article

Content marketing for healthcare Providers: Crafting compelling narratives in a digital world

Dr. Haritha CK, Asma Shaikh, Varun Gadia and Arina Mullick

Abstract: 

In the rapidly evolving digital landscape of healthcare, content marketing has become a vital tool for providers to enhance their online presence. This paper explores the strategic use of compelling narratives, targeted keywords, and digital marketing in healthcare. Emphasizing the importance of understanding the digital shift, audience diversity, and educational content, it highlights the role of social media, accessibility, and adaptability in crafting impactful strategies. The conclusion underscores content marketing's indispensable role in building trust and connections. Additionally, the paper introduces Hidoc Dr, a dynamic platform reshaping healthcare communication and collaboration through content, and networking services.

DOI: 
https://doi.org/10.37118/ijdr.27885.02.2024
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