Comparative analysis of bankers’ and customers’ perception towards the marketing of banking services
International Journal of Development Research
Comparative analysis of bankers’ and customers’ perception towards the marketing of banking services
Received 09th September, 2017; Received in revised form 24th October, 2017; Accepted 19th November, 2017; Published online 29th December, 2017
Copyright ©2017, Dr. Yogeswaran. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The famous saying “Customer is the King” is the mantra for the modern bankers. It is order of the day for the bankers to develop new marketing strategies, such as deposits, loans, services, promotion, people and procedure strategies, in order to retain the customers. Hence, there was a need to measure these new marketing strategies to enhance the marketing of banking services. An attempt had made by the researcher to explore the views of bankers and customers about the marketing of banking services.
