Public services marketing: a means of meeting the contributors' benefit expectations
International Journal of Development Research
Public services marketing: a means of meeting the contributors' benefit expectations
Received 18th January, 2021; Received in revised form 10th February, 2021; Accepted 26th March, 2021; Published online 30th April, 2021
Copyright © 2021, Renato Emanuel Gomes da Silva, Regiane Maria da Silva Bianchini and Silvio Augusto Minciotti. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Public Service Marketing can be applied to the actions of governmental institutions at the federal, state and municipal levels and may have a direct impact on the quality of life of the population, as it facilitates taxpayers' access to public services, meeting social needs efficiently. The analysis of the theme of Public Services Marketing, allows analyzing the possibilities of planning and implementing actions aimed at meeting the expectations of citizens' benefits. The application and adequacy of marketing concepts to the public sphere, make it possible to improve the understanding and support the relationship between the public agent and the population demanding the services, aiming at more effective results and adequate to the needs perceived by this public, through the good performance of the provision of services. services to taxpayers. This essay aims to analyze the bibliography on the subject, identifying some relevant aspects about the adoption of marketing practices within the scope of Public Administrations.
