Tourism marketing communication strategy at labuan bajo priority destination

The tourism sector is defined as an important sector to be developed and fostered in synergy as a leading sector. Through a sustainable tourism approach, it is necessary to synergize efforts to conserve nature and culture and their heritage to support the acceleration of national development, especially in eastern Indonesia. With the launch of Labuan Bajo as a Top Priority Destination, it is necessary to encourage the growth rate of foreign tourist arrivals. The methodology used is descriptive qualitative using SWOT analysis. Retrieval of data using primary data and secondary data through literature, research results, social media. In conclusion, the potential for tourism resources in Labuan Bajo has an advantage because there is the Komodo National Park (TNK) which has been named as one of the World Heritage Sites. Accessibility to Labuan Bajo as a Priority Tourism Destination, served by airlines which currently flight schedules continue to increase, is a sign that accessibility to Labuan Bajo will continue to be improved. The island around Labuan Bajo has a special attraction to be visited for diving and snorkeling activities. The pier for tourists in Labuan Bajo is still united with the container pier, so tourists cannot get comfort. In carrying out The Tourism Marketing Communication Strategy In Labuhan Bajo Priority Destinations. It is necessary to pay attention to the process of making destination branding and cooperation between the government, the tourism industry, society, the media and the public. The central government, in this case the Ministry of Tourism, introduces that industry players have a main role and position to advance tourism business activities and the ministry or government plays a role and is in an interesting position or encourages the role of the industry as a form of support or support. This principle is the real manifestation of Indonesia Incorporated and the raising of the ABGC Pentahelix (Academy, Business, Government, Community and Media).