Female gender: challenges and difficulties in entrepreneurship

The female gender is constantly expanding in entrepreneurship in Brazil. Thus, more and more, women are taking their place in the market, either by opportunity or need, in search of personal or professional satisfaction. Therefore, the present work aims to identify the difficulties and challenges faced by women from the Cajazeiras-Brazil region, throughout their trajectory in female entrepreneurship, seeking to analyze what motivates these women when starting an entrepreneurial activity. This research is a descriptive and exploratory field study, with an approach enhanced by the qualitative and quantitative method. The sample consisted of 25 women entrepreneurs, whose research instrument used for data collection was a semi-structured questionnaire. Based on the research results, it is possible to state that female entrepreneurship is on the rise in the micro region of Cajazeiras, with a young entrepreneurial profile, mostly single, with studies in progress and the desire to have financial independence, with performance focused on the commercial sector, a new venture born from its own investments arising from economies surrounded by great financial difficulties. Facing prejudices and difficulties, since the beginning of the entrepreneurial process because they are female.