Influence of community radio content on access to information on potato production by farmers in Kuresoi North sub-County, Nakuru County, Kenya

The current study sought to examine the influence of Community Radio Content on access to information on potato production by farmers in the study area. It employed the correlational research design and targeted the population of 21,048 potato farmers and 19 key informants comprising 18 village elders and the Agricultural Officer in Kuresoi North Sub-County. The clustered random sampling was used to select 150 farmers from the target population while all the key informants were involved in the study. Data was collected from farmers using semi-structured questionnaires and from the key informants using semi-structured interview guides. Quantitative data was analysed using frequency, percentages, means, cross-tabulation and chi-square while qualitative data was analysed using the thematic content analysis technique. Findings revealed that although the majority of the farmers had access to agricultural programmes, 66.4% were not comfortable with the timing of the programmes and 44.8% were not comfortable with the language in which the programmes were broadcasted. Number of programmes accessed, timing of the programmes, and language of the programmes had a statistically significant effect on access to information. The study recommends that Community Radio and other radio stations should also increase the number of agricultural programmes and reconsider the timing and language of the programmes.