Impacts on purchase and consumption habits: how the global pandemic is transforming consumer behavior in juazeirense
International Journal of Development Research
Impacts on purchase and consumption habits: how the global pandemic is transforming consumer behavior in juazeirense
Received 17th March, 2020; Received in revised form 03rd April, 2020; Accepted 09th May, 2020; Published online 25th June, 2020
Copyright © 2020, Maria Erilúcia Cruz Macêdo et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The pandemic is global, generated by the so-called COVID19, the virus that put the whole world in isolation at home. Juazeiro do norte is an important city of the Brazilian cariri from Ceará. This research sought to understand, through a digital survey, carried out with 860 people, what were the impacts on purchasing and consumption habits in this new era. What is normal is that the majority of the population has stopped the acquisitions given not only the moment, but the uncertainties of how the market will deal with the resumption. This research presents itself as quite representative, not only for the population of Juazeiro do Norte, it serves as a parameter for analyzing the behavior of consumers in times of global pandemic.
