Digital communication: Public relations management strategies and methods in developing institutional work

The aim of the research is to highlight the interactive re-emergence of what can be called the re-conceptualization of the concepts by default. These concepts include the methods of public relations management and strategy in this virtual context created by digital communication networks not only in qualitative communication; Society, but also in the results and impact on institutional work, especially with regard to developments in the various digital communication networks. This digital communication has had impressive results in the field of public relations work methods and strategy in enhancing the institutional vision in a virtual environment This dialogue leads to the re-formulation of this digital reality and its data in a manner that contributes to the crystallization of the strategy of methods in the management of public relations within institutions, attitudes, trends and solutions to issues that are taken from reality. The roles of public relations in addressing attitudes, attitudes and institutional practices in improving communication with their audience in an era known for its speed for social and digital transformations. So that traditional means of communication no longer have the capacity to make such a change, but are unable to directly and effectively influence the management of public relations, particularly with regard to the institutionalized mode of operation.