Corporate social responsibility: Meaning and evolution in asia-pacific perspective

Corporate social responsibility (CSR) has been transformed from an irrelevant and often frowned-upon idea to one of the most popular and widely accepted concepts in the business world today. As globalization accelerates and large corporations serve as global providers, these corporations have progressively recognized the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe. CSR has become not only the 'right thing to do', but it has also become the 'competitive' thing to do. The basic understanding of CSR is the same everywhere, whether it’s in developed or in developing countries. But it is particularly interesting in the developing countries as the areas of interventions that are normally needed differ from that of developed nations.