Prosperity of retail business in Virudhunagar

International Journal of Development Research

Volume: 
7
Article ID: 
10486
5 pages
Research Article

Prosperity of retail business in Virudhunagar

Prof. Gurusamy, M. and Dr. Anbalagan, M.

Abstract: 

Retailing is the most prominent element of marketing where the marketer meets the ultimate consumer who exchanges value for the product and thus, sanctions the very existence of business. Scope of the study had analyzed the technological problems of retail business in Virudhunagar District.

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