The moderating role of bank type in the relationship between innovation and competitive advantage: the Egyptian banking sector
International Journal of Development Research
The moderating role of bank type in the relationship between innovation and competitive advantage: the Egyptian banking sector
Received 20th August, 2018; Received in revised form 27th September, 2018; Accepted 09th October, 2018; Published online 28th November, 2018
Copyright © 2018, Abeer Zayed et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
This paper aims at proposing the right and effective approach to innovation in the Egyptian banking sector which is capable of creating a sustainable competitive advantage in order to achieve the banking objectives in terms of profitability and growth. Therefore, a questionnaire was developed to banks customers of private and public sector in Egypt, to be able to compare between both sectors and investigate the challenges facing each. Regression analysis had been applied and structural equation modeling had been conducted, where it was found that the impact of both; Product Innovation and Process Innovation varies according to different forms of Competitive Advantage; Price, Differentiation, and Delivery.
