Experience marketing at walt disney company
International Journal of Development Research
Experience marketing at walt disney company
Received 06th July, 2022; Received in revised form 27th July, 2022; Accepted 20th August, 2022; Published online 20th September, 2022
Copyright © 2022, Bruna de Castro Barros and Isabel Balloussier Cerchiaro. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Bearing in mind that analyzing the Walt Disney Company's experience marketing will facilitate understanding the company's success, this study may serve as support to analyze the methods that other companies use to add value to the customer experience, in future oportunities. Therefore, it is necessary to describe the touch points found during the experiment, to describe the context of the Walt Disney Company and to identify the touch points present in this context. A case studies method was used in this study. Therefore, the use of storytelling, musicality and development of characters during touch points, imposes the realization that these aspects generate identification and customer loyalty towards the company.
