Comparative analysis of the performance of companies in the use of digital marketing

The digital marketing through social networks creates a new world, allowing organizations to business expansion and greater visibility, enabling the creation of an image of your offerings, and the attraction of contemporary client of new profile of consumption. This work was carried out a comparative analysis between two companies, identifying data, features and performance of the same in relation to the use and application of digital marketing. The methodology adopted was an exploratory and descriptive approach with multicase study: Company X small businesses that uses digital marketing and company Y midsize businesses that do not use the digital marketing, both product and pricing compatible, located in a same avenue in the city of Cajazeiras, Paraíba, Brazil. The technique for data collection was a qualitative analysis, an action research, with the use of the interview and application of a semi-structured questionnaire with the managers. The results showed that the company X, with only five years of existence, through social networks, has conquered the market, with an elevation of 1,600% in annual gross revenue, while the company Y with thirty and six years on the market is suffering reduced its annual gross revenue of approximately 30%.